About Us

Our family has been in the retail automotive business serving customers in Central FL since 1948. Our founder and my grandfather, Carroll Starling along with his wife Grace opened the first Carroll new car dealership in 1957 in Kissimmee, FL. Upon Carroll's passing, my father Alan Starling became the leader of the company and grew the business alongside the rapid growth in Central FL. Alan brought his own three sons into the business in 2005.

Now in 2023, I am proud to launch a new company name, Carroll Automotive that honors my grandfather and the three generations of the Starling family with the opening of Carroll Cadillac of North Orlando. New name but same Starling quality that you have come to know and expect. We are honored to look back to our founders and continue the tradition of our family and look forward to the next generation serving our guests at Carroll Cadillac of North Orlando, Carroll Chevrolet Deland in DeLand and Carroll Buick GMC in Venice representing all four General Motors brands in FL.

For our long time customers, we look forward to welcoming you again at any of our three locations. For new guests, we look forward to introducing you to the Carroll Automotive experience. See you soon!

John Carroll Starling
Owner Operator
Chevrolet Automotive